TEXAS Home Furniture
Their ad spend kept going up and sales didn't follow. Here is what we found, what we changed, and what happened over the next 90 days.
Why "TEXAS Home Furniture"? It's a made-up name. We don't publish our clients' real names or exact strategies, because those are their edge in the business.
01 The Challenge
Spend went up every quarter.
Sales didn't.
TEXAS Home Furniture had a real catalog and a real budget behind it. What it didn't have was an ad account that matched how people actually buy furniture. Campaigns were running broad, the creative was mostly old product shots, and the cost of winning a customer had been creeping up for a few quarters in a row.
The in-house team wasn't careless, they were stretched. Rebuilding the whole setup on top of the day-to-day work wasn't something they had the hours for.
Furniture is a slow decision. People take their time, compare, and come back before they spend real money. An account built for quick impulse buys will always look busy and still underdeliver.
02 The Strategy
What we changed, in the order we changed it
Started with who we were paying to reach
We moved budget away from broad, cold audiences and toward people already showing they were ready to buy: searching, browsing, coming back. Fewer eyeballs, more of the right ones.
Made the ads look like a home, not a catalog
Static product shots gave way to lifestyle and customer-style creative. We tested new versions every week, so we kept what earned the click and dropped what didn't.
Fixed what happens after the click
We rebuilt the key product pages to load faster and make the next step obvious. A good ad that lands on a slow, confusing page is just money lost.
Described at a high level on purpose. The exact setup stays private to the client.
The 90 days
Where the 90 days went
- Day0
Days 1–30
Who we pay to reach
We started with who the account was paying to reach, and moved budget toward people already searching, browsing and coming back.
- Was
- Broad, cold audiences
- Now
- Shoppers who are ready to buy
- Day30
Days 31–60
What the ads look like
Static product shots gave way to lifestyle and customer-style ads. New versions went live every week, and what earned the click stayed.
- Was
- Static product shots
- Now
- Lifestyle ads, tested every week
- Day60
Days 61–90
What happens after the click
We rebuilt the key product pages to load faster and make the next step obvious, so a good ad stops landing on a slow, confusing page.
- Was
- Slow, confusing product pages
- Now
- Fast pages with one clear next step
Phases shown at a high level. Exact dates and settings stay private to the client.
03 The Results
Where things stood after 90 days.
A furniture sale doesn't happen with one click. We stopped treating the ad as the whole job and looked after everything from the first impression to the purchase.
What we took from TEXAS Home Furniture
Is this your showroom? Press play
Frequently
asked questions
We help furniture businesses make more money, keep more of it, and build a business that gets easier to run as it grows.
That can mean bringing in more customers, improving advertising, fixing sales and follow-up, increasing Marketplace sales, building better systems, reducing operating costs, or automating work that shouldn't need to be done manually.
We start with what's holding the business back and work from there.
Furniture is where we've built our experience, and it's where we're focused. That's 4+ years, 7+ businesses and $8M+ in marketing dollars, all in the furniture industry.
We've spent years working through the realities of selling furniture: showroom traffic, inventory, financing, Marketplace, advertising, sales teams, customer follow-up, delivery, margins and the systems behind the business.
That experience changes how we approach the work.
That's more common than you might think.
If something is working, there's no reason to throw it away. We'll look at what's already in place, where it's performing, and where the business is still losing money or opportunities.
Sometimes the missing piece is marketing. Sometimes it's what happens after the lead comes in. Sometimes it's the systems behind everything.
No. Advertising is one part of the picture.
We can work across Meta, Google, Marketplace, creative, offers, sales, CRM, follow-up, ecommerce, customer support, automation and operations.
The starting point is always the business problem, not a particular platform.
Yes.
Marketplace can be a significant sales channel for furniture businesses when the listings, inventory, pricing, creative, response and follow-up are handled properly.
We can help build the system around Marketplace instead of treating it as a place to simply post more products.
We look for the biggest constraint on the business.
If you need more demand, we work there. If you're already getting plenty of leads but aren't converting enough of them, that's where we focus. If revenue is growing but costs and owner workload are growing with it, we look at the systems behind the business.
Fix the biggest problem first. Then move to the next one.
Yes. This is one of the areas where the impact can be significant. Across the businesses we've worked with, we've seen average operational cost reductions of more than 50%.
We look at where money and time are being consumed, then improve the underlying process through better systems, automation, AI and distributed teams where appropriate.
The aim isn't to make the business smaller. It's to make it more efficient so it can handle more without the same increase in cost and workload.
We use AI where it makes the business faster, more responsive and more efficient: customer support, reporting, analysis, creative, content, CRM, workflow automation and other repetitive work. The point isn't to use it because it's new. It's to use it where it gives the business an advantage.
AI works best when it takes repetitive work off people's plates rather than simply replacing people. There are plenty of tasks that don't need a person spending hours on them every day. Those are the areas where automation can make a real difference.
Your people can then spend more time on customers, sales, decisions and work that actually needs them.
It depends on what we're working on and how quickly the business can implement changes.
For businesses that are ready to make improvements and can move quickly, it's common to start seeing meaningful changes within the first 30 days, sometimes sooner.
Larger businesses with multiple locations, complex processes, larger teams or longer decision chains can take closer to 90 days to see the full effect of bigger changes.
We don't put an arbitrary revenue number on a business before we've seen how it operates.
What we do commit to is clarity: what we're responsible for, how it will be measured, and looking for improvement from the start, then building on it.
Bigger changes, like rebuilding systems or improving several departments at once, take longer to show their full impact, and we'll tell you that up front.
Every business needs something different, so we don't force everything into the same package.
We'll first understand what you're trying to accomplish, what's holding you back and what needs to be done. From there, we'll scope the work around the business.
You pay for the work that actually needs to happen, not a list of services you don't need.
Most meaningful growth work needs enough time to understand the business, implement changes and see what those changes produce.
For many engagements, that means working together for around three months or longer. Some work can show an impact much sooner, while larger systems naturally take more time to build.
We'll tell you what the work requires before we start.
Yes, both. We've worked with businesses at different stages, from smaller owner-operated stores to multi-location businesses with much larger revenue.
For smaller businesses, the important question isn't how big you are. It's whether there's a real opportunity to improve and an owner who is ready to act on it.
As you grow from one location to several, the problems change. Marketing has to become more consistent, sales need better visibility, and teams need clearer processes. What worked at one location doesn't always work at five. That's where systems become increasingly important.
We talk about the business: where you're at, what's working, what's not, what you're trying to achieve and what you think is getting in the way.
Then we look at the situation together and figure out where the biggest opportunity is. If there's something worth fixing, we'll tell you where we'd start.
Bring us the business as it actually is. We'll take it from there.