Century Furniture
The ads were only one job. Century Furniture handed us the rest of them too: follow-ups, appointments, the Google listing, even delivery tracking.
Why "Century Furniture"? It's a made-up name. We don't publish our clients' real names or exact strategies, because those are their edge in the business.
01 The Challenge
The store was busy.
The owner was busier.
Century Furniture sells furniture, and it sells it well. The trouble was everything wrapped around the sale. Ads were running on Meta, but nobody was tracking what came back. Marketplace was bringing interest, and the replies piled up. Messages went unanswered after closing time, appointments lived in someone's head, and the Google listing wasn't getting regular attention.
On top of that, the owner was also the person watching camera feeds and chasing delivery updates. Every one of those jobs made sense on its own. Together, they meant nobody had the time to grow the business.
Century Furniture didn't need one more agency to run ads. It needed a team that could take whole jobs off its plate and own the result.
02 What We Took Over
One department at a time, until nothing landed back on the owner
Meta ads that find buyers
We rebuilt the Meta account around people ready to buy, and reported on what each dollar brought back in the store, not just clicks.
Data tracking and analysis
We track every lead, call and sale back to where it came from, then explain what the numbers mean in plain words: what to keep, what to cut and where the next dollar should go.
Marketplace, run for walk-ins
Cleaner listings, better photos and faster replies, all pointed at one outcome: people coming through the door.
Follow-ups, handled
Our team picks up every lead the same day, answers questions and keeps the conversation going until the person is ready to visit or buy.
Appointments, set
Interested shoppers get a time on the calendar and a reminder, so the showroom knows who is coming and when.
Google profile, kept sharp
Hours, photos, posts, reviews and questions are managed in one place, so what people see when they search is accurate and current.
Surveillance, watched
Our team keeps an eye on the store's camera system and flags anything that needs attention, so the owner isn't the one watching screens.
Deliveries, tracked
Every delivery is followed from the warehouse to the doorstep, and customers get updates before they have to ask.
Described at a high level on purpose. The exact setup stays private to the client.
A look at the work
03 The Results
What changed once every part of the job had an owner.
Growth stopped being one more thing on the owner's plate. Every part of the business now has someone who owns it.
What we took from Century Furniture
Is this your showroom? Press play
Frequently
asked questions
We help furniture businesses make more money, keep more of it, and build a business that gets easier to run as it grows.
That can mean bringing in more customers, improving advertising, fixing sales and follow-up, increasing Marketplace sales, building better systems, reducing operating costs, or automating work that shouldn't need to be done manually.
We start with what's holding the business back and work from there.
Furniture is where we've built our experience, and it's where we're focused. That's 4+ years, 7+ businesses and $8M+ in marketing dollars, all in the furniture industry.
We've spent years working through the realities of selling furniture: showroom traffic, inventory, financing, Marketplace, advertising, sales teams, customer follow-up, delivery, margins and the systems behind the business.
That experience changes how we approach the work.
That's more common than you might think.
If something is working, there's no reason to throw it away. We'll look at what's already in place, where it's performing, and where the business is still losing money or opportunities.
Sometimes the missing piece is marketing. Sometimes it's what happens after the lead comes in. Sometimes it's the systems behind everything.
No. Advertising is one part of the picture.
We can work across Meta, Google, Marketplace, creative, offers, sales, CRM, follow-up, ecommerce, customer support, automation and operations.
The starting point is always the business problem, not a particular platform.
Yes.
Marketplace can be a significant sales channel for furniture businesses when the listings, inventory, pricing, creative, response and follow-up are handled properly.
We can help build the system around Marketplace instead of treating it as a place to simply post more products.
We look for the biggest constraint on the business.
If you need more demand, we work there. If you're already getting plenty of leads but aren't converting enough of them, that's where we focus. If revenue is growing but costs and owner workload are growing with it, we look at the systems behind the business.
Fix the biggest problem first. Then move to the next one.
Yes. This is one of the areas where the impact can be significant. Across the businesses we've worked with, we've seen average operational cost reductions of more than 50%.
We look at where money and time are being consumed, then improve the underlying process through better systems, automation, AI and distributed teams where appropriate.
The aim isn't to make the business smaller. It's to make it more efficient so it can handle more without the same increase in cost and workload.
We use AI where it makes the business faster, more responsive and more efficient: customer support, reporting, analysis, creative, content, CRM, workflow automation and other repetitive work. The point isn't to use it because it's new. It's to use it where it gives the business an advantage.
AI works best when it takes repetitive work off people's plates rather than simply replacing people. There are plenty of tasks that don't need a person spending hours on them every day. Those are the areas where automation can make a real difference.
Your people can then spend more time on customers, sales, decisions and work that actually needs them.
It depends on what we're working on and how quickly the business can implement changes.
For businesses that are ready to make improvements and can move quickly, it's common to start seeing meaningful changes within the first 30 days, sometimes sooner.
Larger businesses with multiple locations, complex processes, larger teams or longer decision chains can take closer to 90 days to see the full effect of bigger changes.
We don't put an arbitrary revenue number on a business before we've seen how it operates.
What we do commit to is clarity: what we're responsible for, how it will be measured, and looking for improvement from the start, then building on it.
Bigger changes, like rebuilding systems or improving several departments at once, take longer to show their full impact, and we'll tell you that up front.
Every business needs something different, so we don't force everything into the same package.
We'll first understand what you're trying to accomplish, what's holding you back and what needs to be done. From there, we'll scope the work around the business.
You pay for the work that actually needs to happen, not a list of services you don't need.
Most meaningful growth work needs enough time to understand the business, implement changes and see what those changes produce.
For many engagements, that means working together for around three months or longer. Some work can show an impact much sooner, while larger systems naturally take more time to build.
We'll tell you what the work requires before we start.
Yes, both. We've worked with businesses at different stages, from smaller owner-operated stores to multi-location businesses with much larger revenue.
For smaller businesses, the important question isn't how big you are. It's whether there's a real opportunity to improve and an owner who is ready to act on it.
As you grow from one location to several, the problems change. Marketing has to become more consistent, sales need better visibility, and teams need clearer processes. What worked at one location doesn't always work at five. That's where systems become increasingly important.
We talk about the business: where you're at, what's working, what's not, what you're trying to achieve and what you think is getting in the way.
Then we look at the situation together and figure out where the biggest opportunity is. If there's something worth fixing, we'll tell you where we'd start.
Bring us the business as it actually is. We'll take it from there.